Shaku AI: AI Lead Generation Software

Shaku AI is an autonomous B2B lead generation platform that finds companies showing real buying signals such as funding rounds, hiring surges, executive changes and tech stack changes, scores them against your ideal customer profile, and runs personalized outreach from your own mailbox.

Instead of buying static contact lists, sales teams use Shaku AI to catch companies at the moment something changes: a funding round closes, a hiring surge starts, a new executive arrives, the tech stack shifts, or buyer intent shows up on review sites. Every lead arrives scored from 0 to 100 against your ideal customer profile with plain language notes on why now and how to pitch.

Shaku AI is built for B2B sales teams who want an AI SDR style workflow without the manual research. It functions as a sales intelligence platform and buyer intent data source in one product: discovery, ICP scoring, contact verification and outreach automation, so a rep opens qualified, warm outbound leads instead of a spreadsheet of names to research.

How Shaku AI works

  1. Enter your website. Shaku AI reads it and drafts your ideal customer profile in about a minute. You review and approve it.
  2. The engine sources leads continuously, 24/7. It monitors live buying signals, verifies each contact on LinkedIn, and enriches work emails and phone numbers.
  3. AutoReach drafts personalized email sequences from each lead's signal and sends them from your own mailbox on your schedule. Replies are tracked with AI sentiment, and qualified leads push to your CRM.

What you get on every lead

Name, title and company. The buying signal that surfaced them with a source link. An ICP fit score from 0 to 100. Notes on why this company is worth a call this week and what to say first. A verified work email and phone number where enrichment can confirm one.

Buying signals Shaku AI tracks

Integrations

Email sending through Gmail and Outlook from your own address. CRM push to HubSpot, Salesforce, Pipedrive and Zoho CRM with signal context attached and deduplication against existing records. Slack notifications when new qualified leads land. LinkedIn tasks for multi channel outreach.

Pricing

Shaku AI offers a 7 day free trial with full access. The Basic plan is $49 per month with signal led lead discovery, personalized outreach drafts, CRM push and 200 enrichment credits. The AutoReach plan is $69 per month and adds automated email sequences, follow ups, outreach analytics and 350 enrichment credits. Yearly billing saves 10 percent.

Security and privacy

Shaku AI asks for permission to send email only and can never read your inbox. Reply content is never stored, only the fact that a reply arrived. Workspaces are isolated per tenant, and you can export or permanently delete your data at any time from settings. Details are on the security page.

Frequently asked questions

How does Shaku AI find leads?

It watches live buying signals: hiring, funding, executive changes, LinkedIn posts and tech changes. Each match is scored 0 to 100 against your ICP, and the engine reruns every hour.

How is this different from buying a list?

A list tells you a company exists. Shaku AI tells you what changed this week, why that makes them worth a call now, and what to say first. Then it runs the outreach for you.

What do I get on each lead?

Name, title, company, the signal that surfaced them, an ICP score, the why now and how to pitch notes, plus a work email and phone number where our enrichment can verify one.

How does the outreach send?

From your own mailbox and LinkedIn, on a schedule you set. Every message is drafted from the lead's signal, and you can review drafts before anything goes out.

Why might connecting my mailbox show a warning?

Sequences send from your own address, so you connect your mailbox directly. Your email service may show a caution screen while our verification with them completes. We ask for permission to send only, never to read your inbox.

Does it work with my CRM?

Yes. Qualified leads can be pushed to your CRM with their signal context attached, deduplicated against what is already there.

How long does setup take?

A few minutes. Enter your website, review the ICP Shaku AI drafts, approve it, and sourcing starts. No credit card required to try it, and the demo above needs no signup at all.

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Shaku AI vs Apollo

Shaku AI vs Apollo: which one fits your pipeline?

Apollo is one of the most widely used contact databases in B2B sales, and a lot of teams search for an Apollo alternative once they hit its credit limits or want leads that reflect what is happening at a company today, not a static record from months ago. This page compares the two on pricing, data, and how each one actually finds you a lead, so you can see which fits your team.

Quick comparison

Feature
Shaku AI
Apollo
Starting price
$49 per month
$49 per month per user, billed annually
Free trial
7 days, full access
Free plan available with limited credits
Core data model
Live signal monitoring across 20 signal types
Static database of 200M+ contact records
How you find leads
Autonomous discovery, runs continuously
You search and filter the database yourself
Lead scoring
ICP fit score from 0 to 100 on every lead
Not built in as a scored output
Outreach
Personalized sequences sent from your own mailbox
Sequences and dialer, template driven
Credit system for discovery
None for lead discovery
Email costs 1 credit, phone costs 8 credits
CRM integration
HubSpot, Salesforce, Pipedrive, Zoho
Native CRM integrations

Pricing

Shaku AI

Basic$49 per month
AutoReach$69 per month

7 day free trial with full access. No per user credit system for lead discovery.

Apollo

Free$0
Basic$49 per user, monthly, billed annually
Professional$79 per user, monthly, billed annually
Organization$119 per user, monthly, billed annually

Enrichment and phone lookups draw from a credit pool. A phone number costs 8 credits, an email costs 1, and enrichment ranges from 1 to 8 credits depending on the field.

Where Apollo excels

Apollo has built one of the largest contact databases on the market, with more than 200 million records you can search directly. If your team already knows exactly who it wants to reach and just needs a fast, affordable way to find verified emails and phone numbers at scale, Apollo’s database and built in dialer are hard to beat. Its sequences, CRM integrations, and low entry price also make it an easy first sales tool for a small team on a budget.

Where Shaku AI excels

Apollo tells you a company exists. Shaku AI tells you something changed there this week, funding closed, a hiring surge started, a new executive arrived, and that change is why the lead is worth a call now. Shaku AI monitors 20 signal types around the clock, scores every match against your ideal customer profile from 0 to 100, and drafts personalized outreach that sends from your own mailbox. There is no credit meter counting down while you search; the engine runs continuously in the background and brings leads to you instead of asking you to go find them.

Key differences

Discovery model

Apollo is a database you query. Shaku AI is an agent that watches for buying signals and surfaces leads on its own, without you running a search.

Timing

Apollo shows who a company is today. Shaku AI shows what changed recently, so outreach lands while the moment is still relevant.

Cost at scale

Apollo credits add up fast once you need phone numbers or deep enrichment across a large list. Shaku AI has no credit system for finding leads.

Outreach

Apollo gives you sequence and dialer tools to run yourself. Shaku AI drafts personalized messages from each lead’s specific signal automatically.

Who should choose which

Choose Apollo if

  • You want the largest searchable contact database available and plan to build your own workflow around it.
  • Your team relies on a built in dialer for high volume calling.
  • You need a low cost entry point and are comfortable managing a credit budget.

Choose Shaku AI if

  • You want leads that reflect what is happening at a company right now, not a static record.
  • You would rather have an agent that runs discovery and outreach continuously than search a database yourself.
  • You want ICP scoring on every lead and no credit system limiting how many you can find.

See it find your first leads today

Full access, no credit card required.

Try Shaku AI free for 7 days
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